Since the Prius first launched, over 5 million units have been sold in North America and over 20 million have been sold worldwide. The latest 2023 Toyota Prius launch features a sporty exterior with a stylish, flowing silhouette that comes together to form the most fuel-efficient hybrid, with an estimated 57 combined MPG. Performance and efficiency combine in this sedan to deliver an unforgettable driving experience.

The new 2023 Toyota Prius is designed with the future in mind with a performance to match. Modern and dynamic flairs, such as its piercing silhouette and aerodynamic styling, create an appealing aesthetic and athletic appearance. The engine under the hood is the 5th generation hybrid powertrain combined with a 2.0L engine and lithium-ion battery located under the back seat.

This new hybrid can reach 0-60 mph in 7.2 seconds and has 194 horsepower to create an engaging driving experience. The Prius also offers three different drive modes: NORMAL, ECO, and SPORT, depending on the driver’s needs.

The 2023 Toyota Prius incorporates the latest technology with the 12.3-inch Toyota Audio Multimedia system, making it more convenient for everyday use. One notable feature is the available Connected Service Drive Connect with Intelligent Assistant, where saying “Hey Toyota” followed by simple commands allows users to search for directions, adjust audio, change the temperature, and more.

Users can stay connected to their Prius no matter where they are with the Toyota app, which includes a 1-year trial of Remote Connect service. Through the app, users can turn on headlights, lock and unlock the doors, and remotely start the sedan.

A suite of active safety systems in the latest Toyota Safety Sense generation includes features from the previous generation as well as additional capabilities. Some of the enhanced features include the Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Emergency Driving Stop System, and more.

At Toyota of Olympia, we offer a wide selection of the newest Toyota models with plenty of vehicles in stock. Browse our current selection of new Toyota Prius sedans and take a look at our other new Toyotas to find the one that speaks to you. Come visit us in Tumwater, Washington to schedule a test drive today! If you have any questions about our vehicles, call us at (360) 968-1715 to learn more.